312 Park

Core77 2013 Design Award Winner – service design, student category

Challenge— Parking in Chicago is a notoriously confusing and infuriating process. With complicated rules and expensive tickets, some drivers feel like the City of Chicago is deliberately trying to confuse them! 312 Park looks at how the City might change its punitive relationship with citizens and actually help people better understand parking rules.

Insights— Many parking tickets are issued due to user error rather than deliberate non-compliance to parking regulations. In other words, it isn’t a behavioural problem – it’s an information problem. In this case, the City of Chicago is uniquely positioned to create a solution that draws from its proprietary databases (Chicago parking regulations, parking meter transactions, and Illinois vehicle registry) to make the rules transparent once and for all.

Solution— 312 Park is a service provided by the City of Chicago to help drivers find parking spaces, keep track of their car and add time to meters remotely via a smartphone app. It helps drivers avoid unnecessary stress and parking tickets by letting them check location-based parking regulations and receive automatic alerts and notifications. 312 Park leverages government data to recast the City as a provider of services that citizens actually want to use.

Credits— For this project I was involved in ethnographic and intercept interviews, paper prototyping, role playing, service blueprinting, communication design and playing devil’s advocate. I worked in collaboration with Jorge Angarita, Lauren Braun, and Russell Flench.