Society of Graphic Designers of Canada 2009/10 Annual Report

One Show Design Bronze Pencil, Ad Rodeo Best in Show, Applied Arts Annual Report winner, UnderConsideration Sustainability award

Challenge— The Society of Graphic Designers of Canada (GDC) is a member-based organization of design professionals, educators, administrators, students and associates in communications, marketing, media, and design-related fields. As Canada’s only nation-wide body of designers responsible for promoting high standards of visual design and ethical business practices for the benefit of the profession, it is very important for the GDC to send a strong message to its members on the topic of sustainability and design.

Solution— Reusing discarded make-readies from the printer, the 2010 annual report consists of 22 French-folded signatures which open up to reveal what was previously printed on each page. Printed primarily in black and white, the variations in paper stock weight and colour shine through. A hot pink section printed on double-sided make-readies, featuring a glossary of sustainable design terms, drives home the key message of this annual.