Trained as a designer, researcher, and strategist, I use a human-centred approach to help organizations do right by their users.

I am intent on creating meaningful experiences that scale – in service of the user, in consideration of every touchpoint, and in line with the organization’s operational capabilities and financial responsibilities.

I hold a Master of Design and MBA from the Illinois Institute of Technology and have worked with clients in a variety of industries including banking, insurance, retail, pharma, sports, environment, and transportation. Currently I am a senior design researcher at Amazon’s UX Lab in San Francisco. We are an advanced concept design and incubation team focused on projects typically 2-4 years out. At UX Lab, I work with my team to combine research, design, and prototyping to show business and technology partners how customers might experience a given product or service.

Before joining Amazon, I spent three years building the first Canadian office for DoblinDeloitte’s innovation consultancy. As a senior design & insights lead / manager, I was an HCD and design research thought leader for both clients and Deloitte colleagues. I led Doblin’s recruiting efforts, actively mentored and coached our practitioners, and drove a continuous conversation with leadership on how to best integrate HCD within the broader consulting ecosystem. I’ve also taught courses on design research and design management at the undergraduate and masters levels.

I am always looking for new collaborators and would love to hear from you! Drop me a line at

For folks new to design and research, I also hold time every week for UX Coffee Hours (free virtual advising). New slots open up two months in advance, and you can check out my Calendly to schedule a meeting.